High-quality engagement rings and jewellery can often be hard to find however a new brand of private jewellers is seeking to address this issue. Bespoke jewellery makers Blackacre offers a touch of class, nestled in a discrete yet prestigious Hatton Garden jewellery workshop.
A new brand of luxury jewellery
CEO and Founder Samuel Stirrat described to us how his company was seeking to create a new brand of luxury jewellery that focuses on client experiences. Blackacre offers its clients an opportunity to be part of the creation journey allows them to purchase exceptionally high-quality jewellery directly from the workshop.
Education rather than sales
Luxury bespoke engagement rings and jewellery remain as desirable as ever with the average price of an engagement ring increasing globally year on year. However, consumer awareness has also increased with this, expectations are higher than ever and affluent jewellery clients are seeking to get closer to the source. Blackacre has embodied this trend with education forming an integral part of the client experience.
World-leading jewellery workshop
Despite the location of the workshop in the heart of Hatton Garden the brand is seeking to compete with the luxury jewellery houses on New and Old Bond Street. The major difference being they are replacing a glossy retail space with an authentic experience away from the high street. This authentic and behind the scenes experience led model with purchases being made at the source of creation means they are able to offer high-quality jewellery at a fair price.
Sustainable and responsibly sourced gemstones
With regular trips to Sri Lanka, the company has formed a close relationship with a number of artisan small mines (ASMs). They are consequently able to source gemstones directly from the mine offering increased transparency and provenance. Focused on sustainable and more environmentally friendly non-mechanised practices this no doubt makes a great appeal to those searching for an ethical gemstone engagement ring.
Professional jewellery service
A Chartered Accountant himself Samuel is all too familiar with the professional jewellery service their clients expect and are accustomed to in their professional working lives. Samuel handles all client relationships to ensure nothing but a flawless service is provided.
Referrals are the best form of marketing
Compared to many of its competitors Blackacre is spending a small fraction on marketing. Instead, they have focused on exceptional client service and quality of product to let their clients be their brand ambassadors and greatest marketeers. With such a high-risk marketing strategy it is no wonder they seek to deliver nothing other than the best for their clients.
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