choosing your own diamonds

Buying your own Diamonds in Hatton Garden

There are many ways today to buy diamonds; you could go along the traditional route of your high street jeweller, be recommended by a friend to a manufacturer or diamond dealer in Hatton Garden or the jewellery district in Birmingham or what is becoming increasingly popular buy from an online shop.

High Street Jewellers

Hatton Garden is by far the most popular and famous jewellery buying street in the UK it is renowned for its array of

Some love the bartering that goes as you stroll through the 60 + shops while others feel uncomfortable with sales assistants trying to pull them off the street.

The most prominent complaint that I hear however is that everything looks the same which of course to a degree is true.

There are of course some shops that will sell you loose diamonds, but on the whole, you would be looking to purchase a finished piece.

Manufacturers and dealers

In the past, you could only visit a dealer or manufacturer if you had an introduction.  But that is not the case anymore as they too will advertise their services directly to the public.

There are some manufacturers, and dealers that carry finished jewellery pieces but for most, they will have loose diamonds and settings for you to choose from, and some will offer a truly bespoke service.

Online retailers

The growth in online diamond sales over the past few years has been enormous.

Their prices on the surface appear incredibly cheap some of that is down to the fact that they have been set up as turn over businesses pack it high sell it cheap on the other hand it’s down to smart marketing with headlines such as;

Cheapest loose diamonds, Lowest UK price guaranteed, Why pay retail and pay double, most extensive collection of GIA certificated diamonds in Hatton Garden to name just a few.

The truth is there is no guarantee that any of those statements are true or false, but they indeed work in drawing people to visit the site.

What is true however is that most are working from a worldwide list of diamonds available to the trade.

To prove this point if you were to choose three online sellers and pick a certification number from one you will find the same stone on another site.

Because the diamonds are not on the whole exclusive to one online retailer can be the reason why sometimes you have to wait up to ten days for delivery, or when you a buy a particular diamond you get an email shortly after saying it is no longer available and you have proposed an alternative.

How do choose where to buy from


In the competitive world that we all now find ourselves living in outside of the branded shops I do not believe you will pay double what an online jeweller will charge you, and you have the safeguard of buying from bricks and mortar.


The advantages of working with a manufacturer are that most will not be trying to sell finished pieces of jewellery but will be giving you the opportunity of picking your diamond and having a bespoke ring made just for you.


Buying online means that you will have first to take a crash course in becoming a diamond expert by learning about the 4C’s which although important are only part of what you need to know.

From there you will need start scrolling long lists of diamonds and in the end, just picking one whether on price alone or combining cost with the diamonds characteristics.

The online retailers also offer you the chance of picking a ring setting they call it bespoke, but I have never really been comfortable in calling a mass produced ring bespoke.

The alternative way to buy diamonds

There, of course, is a final alternative buying method and that is to go to a personal jeweller like myself.

All of my jewellery is designed with my clients and handcrafted in my Hatton Garden workshop.

Then as a diamond expert, I will guide you through finding your ideal diamond by taking you way beyond the diamond 4C’s.

I will allow you to choose from a selection of diamonds in front of you rather than a list, and for your complete peace of mind all my diamonds are GIA certificated and competitively priced, and I guarantee this by keeping abreast of the market prices.

I do not make promises of being the cheapest just the best



CALL 0800 024 8940 OR EMAIL

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Learn how to choose the perfect diamond. Our rich and detailed guide will provide you with key fundamentals to picking the right stone for you.

At Queensmith, our sales team is made up of certified gemologists, who dedicate their time to making sure you’re confident with your purchase, including the specificities of your diamond. During your consultation, we will show you a selection of GIA certified diamonds with various differences so you can reach the right decision.


The Four C’s
Diamonds are made up of a number of attributes known as the ‘Four Cs’ – cut, clarity, carat and colour. Learn more about the diamond 4C’s.


Diamond Cut
At Queensmith, we advise you to
prioritise cut as the most important aspect of the stone. An ‘excellent’ or ‘very good’ cut has been cut and polished to the highly accurate and symmetrical degrees that contribute to total internal reflection. Rainbow colours are produced via the breaking up of white light leaving the crown facets, resulting in fantastic scintillation, i.e. sparkle. What’s the point in a diamond that doesn’t sparkle?


Diamond Colour
The colour of a diamond is graded by the natural presence of yellow, brown or grey hues. A colourless diamond makes for a more aesthetically-pleasing stone, but with subtle differences between each colour grade, most of us would prefer to compromise slightly on the colour of the stone for a better cut. As diamonds are formed in the Earth’s mantle, they pick up elemental traces such as nitrogen, which adds a yellow tint. Diamonds coloured D to F are considered ‘colourless’, whilst G to J are ‘near colourless’, the closest to D being the most valuable. Queensmith tends to stock diamonds from D to H, and during our
diamond consultations will take you through the processes of identifying the differences between diamonds colours.


Diamond Clarity

Clarity is determined by the miniscule inclusions, tiny cracks known as feathers or particles of material held within the diamond since its formation. A flawless diamond contains no such blemishes, and is of course incredibly rare. Clarity is classified via a sliding scale, which you can learn about
here. Inclusions tend to be invisible unless viewed under a microscope, so clarity is a great category to compromise on to optimise your budget. Many people actually like the idea of inclusions – like a fingerprint they make every diamond individual and are proof of the natural formation process that took place billions of years ago.



Carat Weight
Once you have defined the cut, colour and clarity suitable for your budget, you can start to consider carat. ‘Carat is a measurement of weight, so is related to the size of a stone. To put it simply, larger diamonds are rarer, and two smaller diamonds adding to the same total carat weight of one larger stone will always be less expensive. With this logic in mind, a halo or trilogy ring can be a great way to maximise sparkle without compromising on ring size.


Your Budget
Budget is an important factor when choosing a diamond, which is why our gemologists work to find you the very best options to suit you. The cost of a diamond is a complex equation, and depends largely on the unique specificities of the stone, its origins and the global market.


Now you’ve had a chance to consider the many aspects that create the perfect diamond, you better start thinking about what you want your engagement ring to actually look like. Follow our guide on How to Choose an Engagement Ring, or browse our designs for a little inspiration. At Queensmith, we hand make every ring in our onsite workshop (encased in glass so you can see the process), allowing for bespoke design and detailing. We operate in a no-pressure environment and and keep you in the driving seat. We’re happy to remake any ring that isn’t totally loved by its recipient – so worry less about the design and let’s try and nail the diamond.

Book an Appointment with Queensmith

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Oval Signet rings

Rebus Oval Signet rings

Celebrate Craft Week in Hatton Garden this year, visitors will have the opportunity to explore the new Rebus workshop, a fully interactive craft and design experience where visitors can learn more about the making process, creative elements and heritage of signet rings. There will be live engraving and craftspeople developing designs.

Rebus creates unique, hand-crafted signet rings and bespoke engraved jewellery, which they design and make on site using traditional techniques. The award-winning team of skilled goldsmiths and hand engravers creates high quality, bespoke signet rings for both men and women who want to express their individuality and appreciation of craftsmanship. Not only does this mean traditional family crests, but an increasing number of people are interested in creating their own meaningful design, which communicates their personality.

Join us 9th – 13th May and pop in any time between 9am – 12pm that week. Rebus 67 – 69 Leather Lane, London. EC1N 7TJ.   0207 405 5188.


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Bellore Rashbel is a major supplier of precious metal bullion to the trade and the public. The Company is based in the London’s Jewellery quarter, Hatton Garden. Bellore Rashbel Ltd was founded on the knowledge and experience gained by over 25 years in the industry. Company’s innovative manufacturing and suppliers partnership enables to offer quality products at competitive prices.

Bellore Rashbel stocks everything for Jewellery making at competitive prices and it’s supplies include Precious Metal Bullion: Sheet, Wire, Tube, Grain, Solder, the biggest selection of precious metal findings, chains, the beading supplies and a fine stock of precious & semi precious gemstone beads and cut stones, jewellery making tools and machinery, ready made / finished Jewellery etc. Bellore Rashbel is also stockist of the industry’s biggest brands such as THE BEADSMITH, PMC, ART CLAY, 3M, WHEATSHEAF, BEADALON, DRAPER etc.

Bellore Rashbel manufactures and stocks the widest range of precious metal Gallery Ribbons / Gallery Strips, Decorative Wires, Pearl Wires.

The Showroom has an open plan layout that allows you to walk freely and view all goods: Precious Metal Bullion, Chains, Findings, Leathers and Beading supplies, Gemstones, jewellery making books, tools and machinery. We also offer stringing and repairing services. All you need to do is to come in, choose strings of gemstones and findings you like and we will do all stringing and beading for you.

We are pride of ourselves in our ability to provide each customer with one of our friendly and helpful personnel which are always ready to attend to all your needs. Our sales personnel has skills in the jewellery making and designing and they are more than happy to provide you with any technical information or advice that you may require. At Bellore Rashbel we are working to satisfy our customer needs and always keeping up with the latest trends and stock new select items.

If you need large quantities of an item we can make arrangements for a wholesale discount.

Please contact us by phone 0207 404 3220 or by email,, for any website related issues

You are invited to visit our showroom and store at 39 Greville Street, Hatton Garden, London, EC1N 8PJ

Opening hours are 9:00- 17.30 Monday – Friday

11:00-16:00 On the first Saturday of every month (when falls on a bank holiday, we will open the following weekend)

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Zuzana jewellery shop picture -

Bespoke, Bejewelled, Beloved

Creating bespoke jewellery is a very personal journey, and bringing these ideas to life for my clients is what makes me love what I do.

If you only have a desire when you contact me and not yet an idea of what you’re looking for, we’ll work together on design it and turning it into a creation for you to cherish. Alternatively, if you have a set design which you are aiming for, I am happy to work to those specifications, and  advise as needed based on over 10 years experience as a goldsmith designing custom jewellery.

To help you visualise your creation, I can provide a 3D image or even a model of the piece if needed. I am passionate about what I do and I want my clients to feel confident and at ease when they entrust me with their designs.

The process generally takes 2-3 weeks, although this can be sooner if needed. We’ll start with an initial chat over phone or email, agree on the design, select stones and finally hand make the piece.

I work with precious metals such as platinum, gold, palladium or silver and can help you source precious and semi-precious gemstones, including GIA certified diamonds, or work with stones you already have.

Feel free to browse my existing collections for contemporary pieceswedding bands, and engagement rings or contact me to discuss your ideas!

Zuzana specialises in unique one-of-a-kind engagement rings, wedding bands and contemporary jewellery. Each ring is individually handmade to order, and designs can be modified to your specific requirements.

She use both traditional bench skills and the latest CAD CAM technology which enables you to view the jewellery before it is produced.

Whether you have an exact idea or need some inspiration and advice first, you can visit her for a chat at the shop, or can consult remotely via email for commissions. Once we have an idea of what you would like, we’ll sketch out various designs for you to choose from before the work begins. We can also make an appointment so you can choose the gemstone and metal you like.

You can find more jewellers who can help you design your own Engagement ring.

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